This book is aimed towards those that are seeking to create their own coven or sect of Wicca and how they can incorporate elements to make that happen. These elements would include, rituals, mythos, Gods and Goddesses, Book of Shadows, initiation, and rites. Each chapter goes into a thorough detail of how you can get your coven or tradition up and running smoothly.
However, I would suggest that before anyone decides to follow the advice in this book to seriously think about their goals, ambitions, intention, and path. I would also suggest that one should have formal training before deciding to just become a High Priest or Priestess of a tradition. It takes more than reading a book or reading things online. It also takes practice, dedication, and commitment.
This book contains many diagrams that clearly explain symbols and their meanings, rituals, altar placements, evoking and banishing pentagrams, positions within the Circle, and much more. This book will definitely give insight to a lot of different elements that are involved in the Craft, however this is for people who have some kind of foundation to build on.
Picture from: http://www.ravengrimassi.net/craftingtrad.html